Websites that work for your brand

Tuesday, March 19 - 5:30 PM

When purchasing a Netflix subscription, did you miss the lower priced option because it was located on a separate page than the higher priced options? Have you ever mistakenly purchased a movie on Amazon when you only intended to rent it? While perhaps generating short term gain, both situations erode the brand experience. Are there similar things on your site that may unwittingly leave customers with a bad impression of your business? Join Chris O’Brien and Katherine Yoder from Janzabar on March 19.

What You’ll Learn:

  • How to recognize bad user experience designs that will impact your customers’ perception of your brand
  • The consequences of bad user experience on your brand
  • Tips for improving your site design to build customer loyalty and strengthen your brand
  • How to be an ethical designer. What to keep in mind when making decisions about your site


Studio IX
Charlottesville, VA 22902
Event Type


American Marketing Association

Date / Time

Tuesday, March 19, 2019
5:30 PM - 7:30 PM


More Info: