Unleashing Organizational Potential

Tuesday, January 15 - 5:30 PM

Many businesses have something truly special that can help them grow and build profits but don’t know how to uncover those strategic assets. As result, they spend a lot of money on the wrong things without ever creating long-term value or securing a competitive advantage. Many employees are not empowered by their strategy to unleash their innovative potential or make good decisions. In this humorous and energetic presentation with guest speaker David Deaton, we will discuss how strategy and strategic planning can help your company not only see the big picture but also connect point A to point B.

You'll learn:
* How to build your business or brand on a strong strategic footing
* How strategy differs from marketing and why that’s important
* How to spend your company’s precious resources in the right way to maximize change, sales or capacity
* How you can use strategy to empower staff, enable better, faster decisions, increase productivity, and create long-term value

David Deaton, founder of Deaton Group, LLC, has over two decades of experience transforming organizations through strategic planning, market research, and effective execution. As the former Director of Strategy and Market Research for the CFA Institute Asia Pacific region and then Globally, David has extensive experience in both qualitative and quantitative market analysis with strong multi-cultural and -national understanding.


Studio IX
Charlottesville, VA 22902
Event Type


American Marketing Association

Date / Time

Tuesday, January 15, 2019
5:30 PM - 7:30 PM


Lisa or Siska
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