Reaching your target audiences on a personalized basis can be challenging, but shifting your focus to marketing activities that prioritize empathy and help you understand your customers/clients’ experiences and needs, will help you engage your audience, build and nurture relationships and keep your brand top of mind. Ask yourself – What are the customer pain points? What if? What works?
In this month’s ProTip Tuesday, Bunmi Adeeko Collins, Designer + Owner, StickyNote Creative, LLC, will discuss the use of design thinking as an agile approach to empower businesses to establish high impact marketing strategies to move the needle on business growth.