BET 4: Marketing, Sales, & Your Brand

Wednesday, March 13 - 4:00 PM

Get clear up front on your business costs, how to establish prices and project profitability, considering the value proposition of your product or service.

  • Are your costs and profit margins designed to reach industry norms?
  • Is your pricing strategy appropriate to engage and retain customers?
  • Will this business make enough to support myself and/or my family?

In this workshop we discuss effective cost of goods sold management and give you tools to prepare to launch a new product or service.


HYBRID event: In person for Piedmont Pitch cohort at 300 Preston Ave, 2nd floor training room, Charlottesville or online via Zoom


There is a $15 administrative fee to attend this workshop. Scholarships available – contact for more information


All programs of the Virginia SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.


300 Preston Ave, 2nd floor training room
Charlottesville, VA 22902
Event Type


Central Virginia SBDC

Date / Time

Wednesday, March 13, 2024
4:00 PM - 6:00 PM


Shira Goldeen
(434) 295-8198
More Info: