BET 2: Understanding Your Customers

Wednesday, February 28 - 4:00 PM

Is your business concept the right idea, at the right time for your industry?

Are the features attractive to customers and do they care enough to change current habits?

  • Is your addressable market big enough to generate adequate revenue for a successful business? Our research tools can help you decide.
  • Have you conducted “customer discovery” for feedback on your offering and to know who will buy and how they will buy?

In this workshop, we talk about industry knowledge, communication with target customers to optimize your product or service offering and honing in on the ideal market(s).


HYBRID event: In person for Piedmont Pitch cohort at 300 Preston Ave, 2nd floor training room, Charlottesville or online via Zoom


There is a $15 administrative fee to attend this workshop. Scholarships available – contact for more information


All programs of the Virginia SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.


300 Preston Ave, 2nd floor training room
Charlottesville, VA 22902
Event Type


Central Virginia SBDC

Date / Time

Wednesday, February 28, 2024
4:00 PM - 6:00 PM


Shira Goldeen
(434) 295-8198
More Info: